Much like many other niche industries in the market, the beauty industry has shifted its attention to making their products halal, and rightly so— according to Thomson Reuters, global Muslim spending on halal cosmetics is expected to grow to $73 billion in 2 years. The need for halal cosmetics stems from the common practice of conventional makeup brands that incorporate animal derived ingredients such as pork gelatine, collagen and keratin in their products. It is also easy to find cosmetics—either makeup or skincare—that contain alcohol. Both the former and latter are considered unlawful (haram) for Muslims to use. The presence of these ingredients also prevents water from seeping through the product and making contact with skin—making someone’s wudu’ (ablution) invalid.
To combat this problem, many aspiring Muslim cosmetic practitioners have taken the initiative to build their own beauty empires. The amount of halal cosmetic brands has skyrocketed in recent years and to add to that, the reception to these brands have been extremely positive and has proved to mainstream beauty brands that the halal makeup industry is definitely a worthy investment. These halal products not only attract Muslims but also individuals who are ethically conscious. Halal products aren’t tested on animals and don’t contain animal derived ingredients that aren’t slaughtered and prepared the Islamic way.
In relation to this, the halal cosmetics industry caters to the needs of a more extensive demographic as opposed to halal food. This can be seen in the huge interest shown by ethically conscious individuals who don’t agree with the manufacturing policies of conventional makeup brands even though they are non-Muslims. Consumers in general want pure, safe and high quality products that are in line with halal requirements, which prohibit the usage of ingredients that could possibly harm someone’s skin. Said prohibited substances include a number of chemical additives such as Mercury and Hydroquinone, substances known to deteriorate skin.
An increased number of Muslim beauty vloggers and bloggers have also catalysed the production of halal cosmetics in the global arena. There has been many instances of hijabi representation on global frontiers as of late. This has pushed brands to move forward with their plans to involve themselves with halal products. Like mushrooms after rain especially in countries like Malaysia, Indonesia and Brunei. Just like artists and fashion lines, they also have similar relationships with cosmetics, a few Malaysian artists are founders of their very own makeup brands that are all certified as halal according to Jabatan Kemajuan Islam Malaysia (JAKIM).
Generally speaking, things are going strong with the introduction of more halal products to the beauty industry. Halal cosmetics are facing an assuring growth that it has never experienced before. Fans of makeup can definitely look forward to more halal products in the market soon.