Niche markets are small but profitable segments of the market which usually focus on fulfilling the wants and needs of consumers that mainstream and conventional brands might not be able to do. This definition would mean that the halal cosmetics industry is one. A relatively new industry, the halal cosmetics industry is projected to receive an income of $81 billion by 2021, enticing many newcomers into the industry.
"We were completely satisfied with the contacts we made during the exhibition. Overall, our experience from the Halal Expo Dubai was outstanding."
"I see more exhibitors & more visitors, as it's growing every year and I will participate again next year."
"It's our first time participating and the quality of customers that we received is just fantastic."
"We are very satisfied with our first participation in this year's Halal Expo Dubai. We met with many visitors from the international market and a great number of decision makers, which interested us a lot."
"The trade show is very professional! We came into contact with many serious companies from all over the world. We are absolutely satisfied and we will definitely continue to participate next year!"
"This year's Halal Expo Dubai was a very successful event in terms of visitor turnout and, in terms of the trade part, we had very high quality meetings."
"Halal Expo Dubai brought us very close with many foreign buyers, we conducted a great number of meetings and I believe that many of them will translate into business deals."